British Fashion Designer collaborates with Nailympia London

To celebrate 10 years of the unique international nail competition, Nailympia London, the organiser has teamed up with top British fashion designer, Gareth Pugh, for the category ‘Runway Nails’, a new competition for 2014.

Designed to embrace the relationship between fashion and fingertip styling, the category will be judged on the interpretation of a fashion brief, written by Pugh himself. Competitors will be required to create a design onto three long square nail tips (supplied) in one-hour.

"I’m so thrilled with this unique collaboration and the fact that Gareth is willing to provide our industry with a look inside the real world of international fashion,” enthuses fashion nail icon, Marian Newman. “It's now a career path for all nail technicians that choose that route and we have tried to make this category as realistic as possible. It hasn't been made easy by the fact that Nailympia London is only a few days before Gareth’s show in Paris for Fashion Week!”

Alex Fox, Nailympia London organiser, comments: "Every year we bring a new feature to the Nailympia London arena in order to reflect the changing landscape of the nail industry and to keep the creative juices of nail artists flowing while challenging them to be imaginative and think outside of the nail box.

"It was a natural progression for us to look at adding more nail art categories and ones that also reflect a career path that has become an exciting element of this industry. Hence, Runway Nails was born for our 10th year - an exciting category where there are no rules other than interpreting a brief using any materials you wish to design the nails.”

To sign up for the Runway Nails category, visit www.nailympialondon.com